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ethos

Krayna’s Ethos

1. Every step matters!

We believe that even the smallest of changes can make a big difference.

We wish for more conscious consumption, and every day we can do more to achieve it. To make the world of tomorrow a better place — not just for us, but for our children and grandchildren.

2. We protect what’s most precious.

We love animals and strive to protect their home — our planet.

Our involvement starts with our products, which are cruelty free and 100% plant-based. By choosing Krayna cosmetics, you choose to look after our home. Our products do not contain any animal-derived products and they are not tested on animals.

3. A second life.

The contents are just as important as the packaging.

We choose only what we can recycle. Glass has power! We choose glass over plastic. We give the objects a second life for the benefit of our planet.

4. Good ingredients.

Our ingredients are safe and beneficial for your skin — and won’t harm the Earth.

We believe that by choosing products consisting of natural ingredients, we take care of both ourselves and future generations.

5. Krayna means people.

We love people who look after our planet and others.

We take steps to bring them closer to nature. We love diversity, and respect differences. We support and admire passion, talent, and values #kraynapeople. We only have one home. Let’s look after it and protect it in every way we can.




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