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ETHOS


No 1.

EVERY LITTLE STEP COUNTS

Fact is that we are in the business of big consumption. We change by knowing that we can do more. We really believe that an individual can spark a movement for conscious consumption. Every little step counts. What is our goal: do better than yesterday, do better for tomorrow for the next generation for our Family…


No 2.

IN KRAYNA WE LOVE ANIMALS AND THEIR PLACE ON THIS EARTH.

Our commitment begins with products that are cruelty-free and 100% vegan. We push the boundaries of efficacy and environmental consciousness with the power of plants and innovation. When choosing Krayna products you are choosing to make an impact on your skin and less of one on the environment.


No 3.

TRUE BEAUTY IS IN UNITY.

The beauty of standing together,connected with mother nature as one, to protect our planet. Let’s recycle and repurpose. Remember about it.


No 4.

GLASS MATTERS

We're reducing the quantity of plastic waste created by the beauty industry by always choosing glass for our 4 bottles thats why it can be recycled and reused, many times.


No 5.

SUSTAINABLE AND MINIMALISTIC FORMULAS

Please rethink about your daily routine, what you’re applying on your skin, and the eventual shower or bath you’ll take to rinse that product off and down your drain. When we choose clean formulas for our skin, we’re also choosing clean formulas for the environment.


No 6.

KRAYNA PEOPLE

We love people who care about other people and the planet. Our initiatives support to amplify diverse voices and increase inclusivity, build a more just world, and save the planet by music, sport , art etc

#kraynapeople

… we have only one world so please protect it

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